B2B Explained: How to make out differences of this Business Model from B2C and DTC?

B-2-B also refers to a Business-to-Business that isn’t a new thing. People are well-aware of this particular business model in which goods and services sharing takes place between two businesses against the money with profit-making objectives. In simple words, if X organization supplies products to the Y organization but not to the customers directly, that means they are working upon a B-2-B business model. However, one organization may definitely be involved in both B-2-B and B-2-C business models if the products are consumer-market based. Dealing between both parties involved in the B2B business model may take place either from a business perspective or to promote a product.

B2B Market Territories
After covering in-depth information on the B2B market, and knowing what exactly B2B stands for, let’s reveal those major market territories where you will find B2B in operation.

The major area where the B2B business model is most visible is the production line. Wholesalers are directly engaged with the manufacturer to buy products at low prices. Simultaneously, they then sell out products to smaller business units and retailers, respecting the B2B business management.

Retailers are commonly abbreviated as resellers who may sell their products or services directly to other businesses that rely on their products’ supply. Such as paper utensils supplying products to street food shops and vegetable sellers supplying veggies to restaurants and hotels.

Agencies or consultants are also leading in this market territory. They may sell services to businesses or may advertise a company’s product. Such as, a packaging firm may be printing, manufacturing and labeling products for brands and businesses.

How B2B is Different Compared to DTC?
The business to business model is different from DTC in numerous verticals. Still, they are co-related with each other. To simply put, DTC stands for Direct to Customer (or Business to Customer model). As per this model, a business’s customer would be a consumer. But in the B2B business model, a business’s customer would be a supplier or a retailer.

In B2B, you don’t sell to customers directly, but in DTC, you sell products directly to the customers. But in the end, both businesses fulfill the demand of the ultimate consumer. That’s why despite being different business territories, they intersect with each other in numerous areas.

So this is how you can better understand and explore B2B business models around you. Next, we uncover key benefits and challenges faced by B2Bs.

Benefits of B2B
The major benefits that B2B businesses enjoy are as follows –

Online purchasing is popular

Online purchasing in the B2B business model has grown nowadays. Modern businesses are busier, and the scarcity of time is the key reason why businesses search for a simple flow of communication. The same is expected from the supply chain, which has been streamlined with online modes. Businesses prefer purchasing products directly from other businesses online as it is the more economical way to reduce expenses and keep stock updated.

Competitive advantage

The B2B market segment may build far better opportunities to evolve as competition is less. Not so many people might already have been doing something great in this sector as it requires extensive capital and investment until or unless the product/services manufacturing cost isn’t too high. You can take the help of management consulting firms to ascertain the cost of operating in the B2B business line.

Business stability

Business stability is also top-notch in the B2B business model as more businesses and retail units rely on your supply network.

Easy to find customers

It is easy to find customers if you are a newly opened B2B store. Mainly if you have an attractive deal on board that can benefit retailers and small business runners a lot, you may build a solid customer base.

Challenges of B2B
Major challenges faced by B2B businesses so far –

Maintaining customers is hard in long-run

The absence of B2B business planning may signal some negative signs that it would be tough to stand long in the market. Businesses want to stay profitable, and for that, they may change their supply network anytime to join a new one that’s more profitable and trendy in their perspective. That’s why you must be prepared before you launch a B2B.

Limited market

There is no denying that the market is less competitive, but it is limited too. It’s extremely tough for a newbie to survive until a big buck has been invested in some quality advertisement and promotional work. B2B businesses are more personalized and are relationship-based. Existing firms may yield more return on investment than a new or small one.

Price negotiation

Price negotiation exists in the industry, and it daunts a lot more than any other sector. It is because, in B2B, you trade and sign a deal between two businesses; hence both talk about profitability rather than consuming the product for their own satisfaction. That’s why you must be prepared to negotiate prices with your customer.

Some Good Examples of B2B
Here’s a quick glimpse of some good examples of B2B companies –


Alibaba, an E-commerce website, is one of the largest wholesale and retail suppliers of products to worldwide businesses and corporations.


Amazon is also a global B2B platform where sellers and buyers interact. Herein, Amazon is also involved in the business model.


Fiverr is one of the best examples of the B2B business model in the service sector. At Fiverr, you can either become a service provider or a service taker to meet the business needs of each other.

In the end, no more confusion should be left on B2B and how it differs from DTC because the article provides you with a clear-cut insight into this business model. Contact Rao Strategic Solutions if you also want to enter the B2B model to start your own company or brand.